Trademarks are potentially valuable assets.
They have the tendency of appreciating in value as time goes by. The more your business and customer base grows, the more valuable your brand name will be. This often leads to expansion across different industries. Some of the trademarks that have appreciated in value across the world include Facebook, Apple and Coca-Cola. These brands have valuable trademarks that have turned out to be outstanding, with an undisputable massive business value and reputation.
Trademark is an asset you can license.
When running a business, the main general goal all business owners share is massive growth and expansion. Where a business expands, value is placed on its trademark and this can translate to actual monetary value by way of licensing out trademarks to 3rd parties. This is referred to as franchising. A franchise is a method of distributing products or services involving a trademark owner, who establishes the brand’s trademark or trade name and a business system, and a third party who pays a royalty and often an initial fee for the right to do business under the trademark. Business owners earn money and wider recognition from this system.
Trademarks ensure your continuous business presence
Have you heard of a situation where a business goes into name or brand dispute over class of identity or symbol? That’s right! Trademarking your business ensures the existence of your brand and also protect your brand identity against cyber squatters. If a cyber squatter is infringing on your trademark by registering it as a domain name, evidence of registration of your trademark can swiftly assist you in claiming the domain.