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swipe files

The Glory Of Swipe Files: What Every Creative Needs

Most people have numerous screenshots on their devices. Ranging from fashion items to awesome quotes or creative designs and art we see. Sometimes, it’s just an inspiring or funny text, but it could also be a note for your future self.

The thing is, we usually wait to go through them, and they get lost in our numerous media. And when we need something we know we have in there, we’d rather just browse it and forfeit the wealth of knowledge we have.

It doesn’t even have to be screenshots. It can be saved social media posts or bookmarked web pages.

Though they all seem different, these saved content should be in one thing: swipe files.

What a Swipe File Does

As a creative, you know how important it is to have a constant flow of fresh ideas. But let’s face it, inspiration doesn’t always come naturally. Sometimes you might find yourself staring at a blank canvas without knowing where to start. That’s where swipe files come in handy.

Swipe files are collections of ideas, designs, images, or anything else that inspires you and can be used as a reference for your creative work. They are a tool for storing and organising inspiration that you can refer to whenever you need it. Swipe files are widely used by creatives in all fields, from writers and designers to marketers and advertisers.

So, why do creatives need swipe files? The answer is simple: to boost creativity and productivity. Swipe files allow you to draw inspiration from successful designs, copywriting, marketing campaigns, and more. By analysing and understanding what works and what doesn’t, you can create unique ideas that are more likely to resonate with your target audience. Swipe files also save time and effort by providing a starting point for your work rather than starting from scratch every time.

As a creative professional, it can be challenging to constantly come up with new and innovative ideas for your work. Whether you’re a graphic designer, copywriter, or marketer, the pressure to be creative and unique can sometimes feel overwhelming. That’s where swipe files comes in.

Why Creatives Should Have And Keep A Swipe File:

  1. Inspiration on demand

There’s nothing worse than staring at a blank screen or page, waiting for inspiration to strike. But with swipe files, you’ll always have a source of inspiration at your fingertips. Whether you’re looking for a colour scheme, typography, or design ideas, you can simply open up your swipe files and find something to inspire you.

  1. Save time and energy

Creating something from scratch takes time and energy. But with swipe files, you can save time and energy that might otherwise be spent searching for inspiration or starting from scratch. In addition, by collecting examples of effective designs, catchy headlines, innovative packaging, and other creative solutions, you can build a library of ideas that you can draw from when working on your own projects.

  1. Stay up-to-date on industry trends

The creative industry is constantly changing, and staying current on the latest trends and best practices is important. By regularly adding new examples to your swipe file, you can stay aware of emerging styles, techniques, and ideas in your field. This can help you stay ahead of the curve and produce new and relevant work.

  1. Improve the quality of your work

A swipe file can help you improve the quality of your work by exposing you to new and innovative ideas. By studying the work of others and incorporating what you learn into your own work, you can elevate your creations to the next level. Plus, having a swipe file can help you avoid creative ruts by providing you with fresh ideas to draw from.

  1. Organise your ideas

One of the best things about a swipe file is that it helps you organise your ideas. By categorising your examples into different folders or collections, you can quickly and easily find what you need when you need it. This can help you work more efficiently and effectively, and it can also help you stay organised and focused.

  1. Boost your creativity

Having a swipe file can boost your creativity by exposing you to new and different ideas. By studying the work of others, you can learn new techniques and approaches that you may not have thought of before. This can help you expand your creativity and come up with new and innovative ideas for your own work.

  1. Enhance your problem-solving skills

Creatives are often faced with challenges and problems that need to be solved creatively. A swipe file can help you enhance your problem-solving skills by providing examples of how others have tackled similar challenges. By studying these examples, you can learn new approaches and techniques that can help you solve problems more effectively.

  1. Improve your communication skills

A swipe file can also help you improve your communication skills. Whether you’re a copywriter, marketer, or graphic designer, effectively communicating your ideas and concepts is essential. By collecting examples of effective communication, you can learn how to convey your message more effectively and create more impactful content.


A swipe file is the best asset for inspiration. Why? You already have ideas that you like, handy!

  1. Stay motivated

Creativity can be fickle, and it’s common to experience periods of low motivation. But having a swipe file can help you stay motivated by reminding you of the great work that others have done. By seeing what’s possible and what others have achieved, you can be inspired to push yourself to create something great.

  1. Build your brand

A swipe file can also help you build your brand. By collecting examples of effective branding and marketing, you can learn how to create a strong and memorable brand for yourself or your clients. This can help you stand out in a crowded marketplace and attract more business.

How To Create Swipe Files As A Creative

  1. Start by collecting inspiration: The first step in creating a swipe file is to gather inspiration. This can be anything from ads, designs, websites, social media posts, or even quotes. You can create a Pinterest board, save images to a folder on your computer, or use any other method that works for you.

  1. Categorise your swipe file: Once you have gathered your inspiration, it’s time to categorise it. You can create categories based on themes, such as colour schemes, typography, layouts, or anything else that resonates with you. Categorising your swipe file makes it easier to find inspiration when you need it.

  1. Analyse and understand what works: The purpose of a swipe file is not to copy other people’s work but to draw inspiration and understand what works. Take a close look at the designs, copywriting, or campaigns that catch your eye and try to understand why they work. What makes them effective? Is it the use of colour, typography, or imagery? You can apply these principles to your work by analysing and understanding what works.

  1. Keep your swipe files up to date: Swipe files are not static; they should be updated regularly with new inspiration. Make it a habit to add new items to your swipe file regularly. You can also remove items that no longer inspire you or that are no longer relevant.

  1. Use your swipe file to generate ideas: Once you have a collection of inspiration in your swipe file, you can use it to generate ideas for your own work. For example, suppose you’re designing a website and need inspiration for a colour scheme. In that case, you can refer to your swipe file for ideas. Or, if you’re stuck on a headline for a marketing campaign, you can look at your swipe file for inspiration on effective copywriting.


Having and keeping a swipe file is essential for creatives who want to produce their best work. It can help you stay inspired, save time and energy, stay up-to-date on industry trends, improve the quality of your work, and organise your ideas. So, start collecting those examples, and build your own creative toolbox today!

I have the perfect places to start from: our mailing list where you get access to top creative updates, and our social media where we share content using various digital formats.

Angel Umez

With an aim to be a top gun in the marketing world, Angel creates diverse forms of content to connect brands with their customers. She is also adept at creating content strategies, especially for creative, marketing, product and tech brands. Known as the “Fashionable Parrot”, she’s an avid reader and an SDG advocate.

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