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Creative Gist: What does excellent delivery mean to you as a creative?

As you dive into this week’s Creative Gist, imagine yourself in the spotlight, centre stage, ready to captivate your audience with your craft. As a creative, excellent work can mean the difference between success and failure.

What does it truly mean to deliver your creative endeavours with excellence? What does excellent delivery entail, and how can you ensure your work meets the highest standards possible? Partake as we explore this intriguing topic together and gain valuable insights from fellow creatives.

Precious Akor

Creative Virtual Assistant / Creative Strategist

Excellent delivery, to me as a content strategist and creative, encompasses several key aspects. Firstly, it means effectively conveying the intended message or story in a captivating and compelling manner. It involves understanding the target audience and tailoring the content to resonate with them, while maintaining authenticity and staying true to the brand's voice and values.
Furthermore, excellent delivery entails meticulous attention to detail in terms of grammar, syntax, and overall writing quality. It involves crafting content that is clear, concise, and engaging, ensuring that the audience can easily comprehend and connect with the message being conveyed.
Moreover, excellent delivery also encompasses the ability to utilize various creative mediums effectively. It means leveraging visuals, multimedia elements, and interactive experiences, where appropriate, to enhance the impact and engagement of the content. Whether it's through written articles, videos, podcasts, social media posts, or any other format, the content should be delivered in a way that captivates the audience and leaves a lasting impression. Ultimately, excellent delivery is the combination of art and strategy. It requires creativity, meticulousness, and an understanding of the target audience to create content that not only meets the objectives but also sparks emotions, drives action, and leaves a positive impact.

Habitat Suenu


Well, excellent delivery means being able to strategise your moves perfectly to give you the best results that will not only change your life but other people's lives and being able to achieve something unique that will make a legacy. That’s what I call excellent delivery.

Joel Okhueleigbe

Graphics Designer

For me, excellent delivery is the ability of a service provider to meet the needs consistently and occasionally exceed their customers' expectations.
Although excellence does not mean perfection, it should be on a good rating within the range of 5 to 3 stars rating. It takes consistency and determination to keep up the good name of a brand. I would leave you with little tips to attain excellent delivery.
1. Be friendly
2. Quick response
3. Know your products and services
4. Listen to your customers
5. Say thank you
6. Ask for feedback
7. Use the feedback you receive
8. Keep your promises

Igbayilayo Ayomide

Igbayilayo Ayomide

Digital communication enthusiast

Excellent delivery means a job well done, and both the client and the creative agree on a level ground as to the perfection of the job.

Lisa Okonye

Lisa Okonye

Writer / Content creator

Excellent delivery to me as a creative means delivering exactly what was agreed upon or something even better. Delivering above a client’s standard or expectations; beating it! And getting that “wowed” response from them.


Pursuing excellence is a never-ending journey in the realm of creativity. By delivering work of the highest quality, you not only enhance your reputation as a creative but also increase your chances of success in an ever-competitive marketplace.

As you reflect on what excellent delivery means, remember the words of renowned artist Pablo Picasso: ‘Action is the foundational key to all success.’ So embrace the challenge, push your boundaries, and bring your creative visions to life with unwavering dedication. We can’t wait to hear your thoughts on what excellent delivery signifies to you as a creative. Share your experiences and aspirations in the comments below!

PS. If you would like to contribute as a respondent in the future episodes of the Creative Gist, send us an email to [email protected] or reach us via WhatsApp +2348088809311

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