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ChatGPT And Content Creators: An Overthrow Or A Synergy

Over the past week, I used Chat GPT every day, running it through different prompts and simulations to understand exactly how it works in the content creation space.

Even better, I got ChatGPT to tell me what it thought about itself and, in general, content creation using AI.

Will ChatGPT Take Over Content Creation? (2022)

First of all, the rumours are not unfounded. ChatGPT and AI might take over some parts of the content creation industry.

ChatGPT was launched in November 2022, and I remember LinkedIn was abuzz with the news then. Other social media channels hadn’t caught up to it. Every post, article, carousel and even selfie had a mention of ChatGPT and AI in it. Soon enough, I clicked a link to open an account and test it out.

My first thought was, “This was a great research tool!”. It brought out in seconds what I would have used hours to find. I was really impressed. Then, as I do when testing software, I put in some more prompts to see what it would bring out; and that was when it started to get so-so. Some results were correct, and some were not. Even with precise keywords, ChatGPT couldn’t provide proper answers. But, it proved it was an excellent research tool because it showed me things I wouldn’t have usually found out, even though I wouldn’t have needed them in anything I was writing. After all, the results were not in line.

The information was great, but they weren’t entirely accurate, so I put it aside. I was currently asking ChatGPT for things I already knew and saw things that needed to be corrected. If I used it to check for something I didn’t know, I would have to find out whether the app made mistakes. There’d be a lot of verification to be done, and considering that I wouldn’t know the amount of false information provided, it meant that I would still spend a lot of time trying to verify the results. At that time, the use of ChatGPT in content creation did not provide much value for me.

The Update in 2023: ChatGPT and Content Creation

After nearly forgetting that ChatGPT existed, I saw another jump in the app’s buzz. Initially, I felt it was because other platforms had caught up on the development. Then I realized the AI creators had made an update.

The update highlighted its limitations while updating the software, allowing people to hold realistic expectations for ChatGPT. They informed the user that the platform could provide accurate information if data exceeding 2021 were not required. Anything more recent would have to be curated organically.

With numerous suggestions about what it could do, I asked the AI: What can ChatGPT be used for?

content creation 

So yes, ChatGPT really is going to revolutionize the technology space when it comes to interactions and creating content.


ChatGPT has the fastest user growth in tech, surpassing 100 million users only 2 months after its launch.

Can ChatGPT Replace Writers And Other Content-related Jobs? 

Now to the rumour. Many people have claimed that ChatGPT would replace writers and content creators, which is true, as I noted above. But once you stay relevant in any field, it will be hard to replace you. A copywriter, Eddie Shleyner, proves why:

Popular copywriters and writers like Alex Cattoni have already shown how they use ChatGPT to improve their production process. A common stance is that AI cannot replicate the consciousness of a human being. Others argue that simply knowing how to use it and the type of keywords is needed to make it sound great.

So, I asked ChatGPT, “Will ChatGPT take over content creation jobs?”

And again:

And again:

As the answers progress, we see that while we don’t have the technology, it’s a possibility that AI will develop the consciousness of humans.

Right now, however, the only way AI would replace you is if you refuse to acknowledge that AI is revolutionary and either add it to your skill set or improve so much that it hardly catches up to you.

How Can You Use ChatGPT In Your Content Creation Process?

As far as you have a general idea of what type of content you want to create, you can definitely use ChatGPT in your content creation process.

1. You can use ChatGPT to curate questions for your blog posts

Depending on the particular prompts in the app, you can ask questions related to your industry or FAQs.

2. You can use ChatGPT to write a blog post

You can make it even more specific by asking it to write the introduction, body and conclusion in different prompts. This works because ChatGPT can follow a conversation, so any follow-up questions will be properly aligned with the answers you want. Make sure to review them all, though.

3. Forget about writing – ask it to create a video script for you

ChatGPT can create video scripts and various kinds of content depending on how your audience was to digest it. It can provide content for infographics, e-books, blog posts, videos, music, poems and more. ChatGPT is very diverse when it comes to creating content.

4. Use it to code

ChatGPT technically could be hired as an entry-level coder at Google, earning $183,000 as compensation. So, asking the software to help might be a good idea if you need to code.

5. Integrate into your Discord as a chatbot.

ChatGPT can already be used as a chatbot, and tutorials are available. Use it on your servers to do any tasks and answer questions you might have.

There are even more ways. In fact, here is where your human creativity comes in. Be creative with using ChatGPT, and you don’t have to worry that it will replace you.


Is ChatGPT making waves in the content and creative industry? Yes. Will it replace human creatives? Some. Will it replace top and revolutionary creatives? No.

ChatGPT is here to stay, but that doesn’t mean you have to go. Your next action is to upskill and upgrade, and if you feel there’s a barrier, consider switching skills or an industry in which you can grow to be one of the best.

Angel Umez

With an aim to be a top gun in the marketing world, Angel creates diverse forms of content to connect brands with their customers. She is also adept at creating content strategies, especially for creative, marketing, product and tech brands. Known as the “Fashionable Parrot”, she’s an avid reader and an SDG advocate.

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